Google Ads ke saath Shuruat karna
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Google AdWords ka istemal karke Google Pay Per Click (PPC) advertising shayad chhote businesses ke darmiyan sab se mashhoor advertising form hai. Ye kuch is wajah se hai ke Google ki behtareen tasweer hai, aur kuch is wajah se hai ke ye chhote business owner ko kharchon par control karne ki anumati deta hai. Google AdWords aapke liye chhote business owner ke taur par kai tareeqon se madad kar sakta hai, lekin isme shuruat karne aur isko akhir kar iski puri potential tak pahunchane ke liye kuch basic rehnumai ki zaroorat hai.
Google AdWords kya hai?
Google AdWords aik online advertising service hai jo businesses ko anumati deta hai ke unki ads Google ke search results page par chalayi jayen. Ads normal search results ke liye lagbhag barabar dikhte hain, bas farq itna hai ke unmein chhota sa lafz "Ad" hari rang mein hota hai. Google ads search results page ke upar aur neeche dikhaye jayenge.
Google par Advertisements Kaise Kaam Karti Hain
Jab aik sarfeen kisi lafz ya jumle ki talash karte hain, Google unhein talash mein istemal hone wale keywords par mohtasib ads dikhayega. Websites jo chahti hain ke unki ads results page par dikhayi jayen, woh keywords par bid karti hain jinhein woh log istemal karenge jab apne business ki talash karenge. Misal ke tor par, Atlanta mein mojood ek plumber "plumbing Atlanta," "plumber," ya "broken toilet" jaise keywords par bid kar sakta hai.
Jab aap is kshetr mein doosre plumbers ke muqablay mein kitna bid karte hain, to aapki ad shayad results page par dikhai de. Iske ilawa, Google aapki ad aur website ki relevance aur quality ko bhi madde nazar rakhta hai. Toh agar aapki plumbing company ka bid sab se zyada ho, phir bhi aapki ad kabhi nahi dikhegi agar koi "flower store" search kare.
PPC Advertising Kaise Kaam Karti Hai? Google Kaise Tay Karta Hai Ke Aapki Ad Results Page Par Dikhegi?
Google ad ko results page par dikhane ke liye teen mukhya factors ka mishran istemal karta hai:
Bid – Bid wo raqm hai jo aap ek ad par click ke liye dena chahte hain. Aap dusre websites ke saath keywords par bid karte hain jinhein aap samajhte hain log aapke product ke liye search karenge. Ek flower store "roses," "cheap bouquet," ya "wedding flowers" jaise terms par bid kar sakti hai.
Ad ki quality aur relevance – Aapki ad search results page par dikhane ke liye talash se mutabiq honi chahiye. Agar koi "wedding flowers" search kare, to Google ke liye theek nahi hoga ki aap nail salon ka ad dikhaye. Aapko yeh bhi dhyan rakhna chahiye ke aapki ad mein wohi keywords zyada hon jo aap bid kar rahe hain, taaki Google samajh sake ke aapki ad search ke mutabiq hai.
Landing page ka tajurba – Jab koi aapki ad par click karta hai, to woh landing page par pohanchta hai. Yeh page ad aur search mein istemal hone wale keywords ke sath milta julta hona chahiye. Agar aap ek salon chalate hain aur manicures ka promotion kar rahe hain, to aapko seedha us page ka link dena chahiye jo manicures par zyada malumat rakhta hai, instead of homepage ka jo aapki tamam services ko shamil karta hai.